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Age Effects and Heuristics in Decision Making

Tibor Besedeš1; Cary Deck2; Sudipta Sarangi3; Mikhael Shor4

1 Georgia Institute of Technology · 2 Chapman University · 3 Louisiana State University · 4 University of Connecticut

The Review of Economics and Statistics 2012

Using controlled experiments, we examine how individuals make choices when faced with multiple options. Choice tasks are designed to mimic the selection of health insurance, prescription drug, or retirement savings plans. In our experiment, available options can be objectively ranked allowing us to examine optimal decision making. First, the probability of a person selecting the optimal option declines as the number of options increases, with the decline being more pronounced for older subjects. Second, heuristics differ by age with older subjects relying more on suboptimal decision rules. In a heuristics validation experiment, older subjects make worse decisions than younger subjects.

DOI
10.1162/rest_a_00174
Volume
94 (2)
Pages
580-595
Language
en
Export
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