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Reducing Choice Overload without Reducing Choices

Tibor Besedeš¹; Cary Deck²; Sudipta Sarangi^3,4; Mikhael Shor⁵

¹ Georgia Institute of Technology · ² University of Arkansas and Economic Science Institute · ³ Louisiana State University · ⁴ Virginia Tech · ⁵ University of Connecticut

Previous studies have demonstrated that a multitude of options can lead to choice overload, reducing decision quality. Through controlled experiments, we examine sequential choice architectures that enable the choice set to remain large while potentially reducing the effect of choice overload. A specific tournament-style architecture achieves this goal. An alternate architecture in which subjects compare each subset of options to the most preferred option encountered thus far fails to improve performance due to the status quo bias. Subject preferences over different choice architectures are negatively correlated with performance, suggesting that providing choice over architectures might reduce the quality of decisions.

DOI

10.1162/rest_a_00506

Volume

97 (4)

Pages

793-802

Language

en

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BibTeX

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