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The Review of Economics and Statistics Vol. 85 No. 3 2003

Market Segmentation and the Diffusion of Quality-Enhancing Innovations: The Case of Downhill Skiing

James G. Mulligan; Emmanuel Llinares

University of Delaware

Abstract

We report econometric results concerning the diffusion of detachable chairlifts in the United States that provide the first empirical evidence that the adoption of a technological innovation by a firm decreases the likelihood that a local competitor will also adopt it. We model the effect that an innovation in service speed has on a f's incentive to differentiate the quality of its service from that of its competitors. In our model, the incentive to adopt is negatively related to the number of competitors who have already adopted. Our empirical results support this hypothesis.

DOI
10.1162/003465303322369678
Volume
85
Issue
3
Pages
493-501
Language
en
Sources
openalex crossref

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