← Search

The Review of Economics and Statistics Vol. 80 No. 1 1998

Estimation of Revealed Probabilities and Utility Functions for Product Safety Decisions

W. Kip Viscusi1; William N. Evans2

1 Harvard Law School · 2 University of Maryland, College Park

Abstract

Using survey data on consumer product purchases, this paper introduces an approach to estimate jointly individual utility functions and risk perceptions implied by their decisions. The behavioral risk beliefs reflected in consumers' risky decisions differ from the stated probabilities given to them in the survey. These results are not consistent with a Bayesian learning model in which the information respondents utilize is restricted to what the survey presents. The results are, however, potentially consistent with models in which prior risk information is influential or models in which people do not act in a fully rational manner.

DOI
10.1162/003465398557302
Volume
80
Issue
1
Pages
28-33
Language
en
Sources
openalex crossref

Cite