← Search The Review of Economics and Statistics Vol. 53 No. 4 1971 On Advertising and Profitability William S. Comanor; Thomas A. Wilson DOI10.2307/1928747 Volume53 Issue4 Pages408 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓