The Review of Economics and Statistics Vol. 68 No. 3 1986
Some Statistical Evidence on the Effects of Financial Innovation
Abstract
sumer reliance upon advertising since these mechanisms substitute as sources of product/vendor information. One can predict, therefore, that when relative prices favor consumer reliance upon advertising as information, producers will respond accordingly. This prediction also received empirical verification-advertising intensity by sellers in the mobile Washington, D.C. area greatly exceeded advertising intensity in the relatively stable Baltimore, Maryland area.
- DOI
- 10.2307/1926032
- Volume
- 68
- Issue
- 3
- Pages
- 521
- Sources
- openalex crossref