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Spillovers through Multimarket Firms: The Uniform Product Replacement Channel

Jay Hyun1; Ryan Kim2

1 Alberta School of Business, University of Alberta [email protected] · 2 Department of Economics, Seoul National University [email protected]

The Review of Economics and Statistics 2026

Abstract We study how regional housing market disruptions spill over across US local markets through multimarket firm networks. Using granular barcode-level data linked to producer information, we exploit variation in firms’ exposure to local house price declines. A firm’s local sales respond more strongly to indirect housing price declines in its other markets than to direct local declines. The barcode-level data reveal a novel uniform product replacement mechanism: Firms respond to adverse shocks by replacing higher-value products with lower-value alternatives uniformly across all markets. This propagates regional demand shocks through the supply side, with new implications for regional economics.

DOI
10.1162/rest.a.1771
Pages
1-44
Language
en
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