Spillovers through Multimarket Firms: The Uniform Product Replacement Channel
The Review of Economics and Statistics
2026
Abstract We study how regional housing market disruptions spill over across US local markets through multimarket firm networks. Using granular barcode-level data linked to producer information, we exploit variation in firms’ exposure to local house price declines. A firm’s local sales respond more strongly to indirect housing price declines in its other markets than to direct local declines. The barcode-level data reveal a novel uniform product replacement mechanism: Firms respond to adverse shocks by replacing higher-value products with lower-value alternatives uniformly across all markets. This propagates regional demand shocks through the supply side, with new implications for regional economics.
- DOI
- 10.1162/rest.a.1771
- Pages
- 1-44
- Language
- en
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- openalex crossref