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The Economics of Privacy

Alessandro Acquisti1; Curtis R. Taylor2; Liad Wagman3

1 Heinz College, Carnegie Mellon University · 2 Department of Economics, Duke University · 3 Stuart School of Business, Illinois Institute of Technology

Journal of Economic Literature 2016 open access

This article summarizes and draws connections among diverse streams of theoretical and empirical research on the economics of privacy. We focus on the economic value and consequences of protecting and disclosing personal information, and on consumers' understanding and decisions regarding the trade-offs associated with the privacy and the sharing of personal data. We highlight how the economic analysis of privacy evolved over time, as advancements in information technology raised increasingly nuanced and complex issues. We find and highlight three themes that connect diverse insights from the literature. First, characterizing a single unifying economic theory of privacy is hard, because privacy issues of economic relevance arise in widely diverse contexts. Second, there are theoretical and empirical situations where the protection of privacy can both enhance and detract from individual and societal welfare. Third, in digital economies, consumers' ability to make informed decisions about their privacy is severely hindered because consumers are often in a position of imperfect or asymmetric information regarding when their data is collected, for what purposes, and with what consequences. We conclude the article by highlighting some of the ongoing issues in the privacy debate of interest to economists. (JEL D82, D83, G20, I10, L13, M31, M37)

DOI
10.1257/jel.54.2.442
Volume
54 (2)
Pages
442-492
Language
en
Export
BibTeX
Sources
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