Journal of Economic Literature 1980

On the Economics of Advertising: A Reply to Bloch [The Effect of Advertising on Competition] and Simon [On Firm Size and Advertising Efficiency]

William S. Comanor; Thomas A. Wilson

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APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓