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Journal of Labor Economics Vol. 36 No. 2 2018

College as Country Club: Do Colleges Cater to Students’ Preferences for Consumption?

Brian Jacob1; Brian P. McCall2; Kevin Stange2

1 National Bureau of Economic Research · 2 University of Michigan–Ann Arbor

Abstract

This paper investigates whether demand-side market pressure explains colleges’ decisions to provide consumption amenities to their students. Using a discrete choice model of college demand, we find that most students appear to value consumption amenities, such as operating spending on student activities, sports, and dormitories, while the taste for academic quality is confined to high-achieving students. Heterogeneity in student preferences creates variation in demand pressure across institutions, which we estimate can account for 11% of the total variation in the ratio of amenity to academic spending across 4-year colleges in the United States.

DOI
10.1086/694654
Volume
36
Issue
2
Pages
309-348
Language
en
Sources
openalex crossref

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