← Search Econometrica Vol. 30 No. 1 1962 Individual Choice Behavior J. Pfanzagl; R. Duncan Luce DOI10.2307/1911299 Volume30 Issue1 Pages214 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓