← Search Econometrica Vol. 13 No. 4 1945 Measuring Marginal Utility by Reactions to Risk William Vickrey DOI10.2307/1906925 Volume13 Issue4 Pages319 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓