← Search Econometrica Vol. 35 No. 2 1967 Allgemeine Markttheorie Alfred E. Ott; Ernst Heuß DOI10.2307/1909125 Volume35 Issue2 Pages369 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓