Econometrica Vol. 34 No. 4 1966

The Measurement of Cumulative Advertising Effects

James M. Ferguson; Kristian S. Palda

DOI

10.2307/1910120

Volume

34

Issue

4

Pages

903

Sources

semanticscholar openalex crossref

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓