← Search Econometrica Vol. 12 No. 3/4 1944 The New Economics of Spending: A Theoretical Analysis Hans Neisser DOI10.2307/1905435 Volume12 Issue3/4 Pages237 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓