Econometrica Vol. 31 No. 3 1963

Some Comments on "Brand Loyalty"

Ira Horowitz

DOI

10.2307/1909996

Volume

31

Issue

3

Pages

558

Sources

semanticscholar openalex crossref

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓