← Search Econometrica Vol. 27 No. 4 1959 The Measurement of Utility Stanley Long; Tapas Majumdar DOI10.2307/1909371 Volume27 Issue4 Pages722 Sources semanticscholar openalex crossref Cite APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓