Journal of Marketing Vol. 50 No. 2 1986

A Model for Studying R&D. Marketing Interface in the Product Innovation Process

Ashok K. Gupta; S. P. Raj; David Wilemon

DOI

10.2307/1251596

Volume

50

Issue

2

Pages

7

Sources

semanticscholar crossref openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓