The Role of Personal Values in Marketing and Consumer Behavior

Donald E. Vinson; Jerome E. Scott; Lawrence M. Lamont

doi:10.1177/002224297704100215

The Role of Personal Values in Marketing and Consumer Behavior

Donald E. Vinson¹; Jerome E. Scott²; Lawrence M. Lamont³

¹ Associate Professor of Marketing, University of Southern California, Los Angeles. · ² Associate Professor of Business Administration, University of Delaware, Newark. · ³ Associate Professor of Marketing, Washington and Lee University, Lexington, Virginia.

Journal of Marketing 1977

Can Personal Values be used to assist marketers in determining consumer choice behavior?

DOI: 10.1177/002224297704100215
Volume: 41 (2)
Pages: 44-50
Language: en
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