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Radical Innovation across Nations: The Preeminence of Corporate Culture

Gerard J. Tellis¹; Jaideep Prabhu²; Rajesh Chandy³

¹ Center for Global Innovation, Neely Chair in American Enterprise, and Marshall School of Business, University of Southern California. · ² Centre for Indian Business, Judge Business School, University of Cambridge. · ³ Carlson School of Management, University of Minnesota, London Business School.

Radical innovation is an important driver of the growth, success, and wealth of firms and nations. Because of its importance, authors across various disciplines have proposed many theories about the drivers of such innovation, including government policy and labor, capital, and culture at the national level. The authors contrast these theories with one based on the corporate culture of the firm. They test their theory using survey and archival data from 759 firms across 17 major economies of the world. The results suggest the following: First, among the factors studied, corporate culture is the strongest driver of radical innovation across nations; culture consists of three attitudes and three practices. Second, the commercialization of radical innovations translates into a firm's financial performance; it is a stronger predictor of financial performance than other popular measures, such as patents. The authors discuss the implications of these findings for research and practice.

DOI

10.1509/jmkg.73.1.003

Volume

73 (1)

Pages

3-23

Language

en

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BibTeX

Sources

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