← Search

Information Response Models: An Integrated Approach

Robert E. Smith; William R. Swinyard

Indiana University

Journal of Marketing 1982

This article reviews the development of advertising response theories including the hierarchy of effects and low involvement learning models. By combining concepts from several areas, a new “integrated information response model” is proposed that appears to be in close accord with existing evidence.

DOI
10.1177/002224298204600108
Volume
46 (1)
Pages
81-93
Language
en
Export
BibTeX
Sources
crossref openalex