← Search

Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?

Morris B. Holbrook

Professor, Graduate School of Business, Columbia University.

Journal of Marketing 1987

The author responds to Pollay's review of the “conventional wisdom” or “prevailing opinion” about the unintended consequences of advertising. After (re)constructing the implicit train of thought underlying Pollay's reflections, he suggests that the thin strands of the arguments Pollay cites compose only the weakest logical thread. The author finds unfairness in the attacks of critics who would smash the advertising mirror because they do not like what they see in it.

DOI
10.1177/002224298705100307
Volume
51 (3)
Pages
95-103
Language
en
Export
BibTeX
Sources
crossref