A Model for Ethics in Marketing
Journal of Marketing
1967
Is a given marketing action always ethical, never ethical, or ethical relative to time, place, and circumstances? Upon what logical bases can a marketer determine what is “right” for him to do, not only in domestic but also in international business? This article presents a schematic plan for analyzing the variables inherent in the ethics of decision-making; and a framework for social and personal ethics is proposed.
- DOI
- 10.1177/002224296703100105
- Volume
- 31 (1)
- Pages
- 20-26
- Language
- en
- Export
- BibTeX
- Sources
- crossref