Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
Journal of Marketing
1991
Deborah J. MacInnis, Christine Moorman, Bernard J. Jaworski, Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads, Journal of Marketing, Vol. 55, No. 4 (Oct., 1991), pp. 32-53
- DOI
- 10.2307/1251955
- Volume
- 55 (4)
- Pages
- 32
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- BibTeX
- Sources
- crossref openalex