A Means-End Chain Model Based on Consumer Categorization Processes
Journal of Marketing
1982
To practitioner and researcher alike, consumer values play an important role in understanding behavior in the marketplace. This paper presents a model linking perceived product attributes to values.
- DOI
- 10.1177/002224298204600207
- Volume
- 46 (2)
- Pages
- 60-72
- Language
- en
- Export
- BibTeX
- Sources
- crossref openalex