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Defining and Estimating a Trading Area

David L. Huff

University of California, Los Angeles

Journal of Marketing 1964

What are the conceptual properties of a trading area? What is the definition of the term? What testable propositions are currently available to validate its properties and thus give precision to the definition? This article gives answers to these questions.

DOI
10.1177/002224296402800307
Volume
28 (3)
Pages
34-38
Language
en
Export
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Sources
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