Marketing Science Vol. 42 No. 5 2023

Advertising as a Reminder: Evidence from the Dutch State Lottery

Chen He¹; Tobias J. Klein²

¹ School of Entrepreneurship and Management, ShanghaiTech University, Shanghai 201210, China · ² Tilburg University, 5037 AB Tilburg, Netherlands

Abstract

We show that advertising can act as a reminder for consumers who intend to buy a product.

DOI

10.1287/mksc.2022.1405

Volume

42

Issue

5

Pages

892-909

Language

en

Sources

crossref openalex

Cite

APA 7 MLA 9 Chicago (author–date) Harvard Elsevier Harvard (JFE, JBF…) The Accounting Review Academy of Management American Marketing Association INFORMS (Management Science) Copy citation Copied ✓