Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption

Shuo Zhang; Shuo Zhang; Xueming Luo; Xueming Luo

doi:10.1287/mksc.2021.1318

Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption

Shuo Zhang¹; Shuo Zhang²; Xueming Luo³; Xueming Luo⁴

¹ Department of Marketing, Shanghai Jiao Tong University, Shanghai 200240, China; · ² Olin Business School, Washington University in St. Louis, St. Louis, Missouri 63130 · ³ Department of Marketing, Temple University, Philadelphia, Pennsylvania 19122 · ⁴ Department of Marketing, Zhejiang University, Hangzhou 310027, China

Marketing Science 2022

This study examines consumers’ time-inconsistent preferences in digital content consumption and their strategic self-control behaviors.

DOI: 10.1287/mksc.2021.1318
Volume: 41 (3)
Pages: 616-636
Language: en
Export: BibTeX
Sources: crossref