When the Data Are Out: Measuring Behavioral Changes Following a Data Breach

Dana Turjeman; Fred M. Feinberg

doi:10.1287/mksc.2019.0208

When the Data Are Out: Measuring Behavioral Changes Following a Data Breach

Dana Turjeman¹; Fred M. Feinberg²

¹ Arison School of Business, Reichman University, Herzliya 4610101, Israel; · ² Ross School of Business and Department of Statistics, University of Michigan, Ann Arbor, Michigan 48109

Marketing Science 2024

This paper investigates users’ reactions to a massive and highly sensitive data breach via an array of causal inference methodologies.

DOI: 10.1287/mksc.2019.0208
Volume: 43 (2)
Pages: 440-461
Language: en
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Sources: crossref