1 D’Amore-McKim School of Business, Northeastern University, Boston, Massachusetts 02115 · 2 Rotman School of Management, University of Toronto, Toronto, Ontario M5S 3E6, Canada · 3 Department of Economics, University of Toronto, Toronto, Ontario M5S 3G7, Canada;
open access
Abstract
This paper examines the implications of privacy-motivated targeting restrictions on consumer welfare, advertisers’ customer acquisition costs, and platform revenue.