1 Alliance Manchester Business School, The University of Manchester, Manchester M15 6PB, United Kingdom · 2 Cambridge Judge Business School, University of Cambridge, Cambridge CB2 1AG, United Kingdom; · 3 London Business School, London NW1 4SA, United Kingdom; · 4 The London School of Economics and Political Science, London WC2A 2AE, United Kingdom
open access
Abstract
Our paper shows that in contexts where formal ownership of productive assets is limited, informal leasing has a strong positive impact on innovation in marketing practices.