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Marketing Science Vol. 45 No. 2 2026

A Model of Information Security and Competition

Alexandre de Cornière1; Greg Taylor2

1 Toulouse School of Economics, University of Toulouse Capitole, 31000 Toulouse, France; · 2 Oxford Internet Institute, University of Oxford, Oxford OX1 3JS, United Kingdom

Abstract

We study platforms’ incentives to invest in cybersecurity under ad-funded and subscription-funded business models.

DOI
10.1287/mksc.2023.0513
Volume
45
Issue
2
Pages
318-334
Language
en
Sources
crossref openalex

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