Opinion Leaders and Product Variety

Dmitri Kuksov; Chenxi Liao

doi:10.1287/mksc.2019.1179

Opinion Leaders and Product Variety

¹ Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080; · ² Chinese University of Hong Kong Business School, Chinese University of Hong Kong, Shatin, New Territories, Hong Kong

Marketing Science 2019

Optimal adjustment of the product variety due to consumer quality inference from opinion leader recommendations.

DOI: 10.1287/mksc.2019.1179
Volume: 38 (5)
Pages: 812-834
Language: en
Export: BibTeX
Sources: crossref openalex