Diffusion of New Products: Empirical Generalizations and Managerial Uses

Vijay Mahajan; Eitan Muller; Frank M. Bass

doi:10.1287/mksc.14.3.g79

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Diffusion of New Products: Empirical Generalizations and Managerial Uses

Vijay Mahajan¹; Eitan Muller²; Frank M. Bass³

¹ The University of Texas at Austin · ² Tel Aviv University, Israel · ³ The University of Texas at Dallas

Marketing Science 1995

The diffusion model developed by Bass (Bass, F. M. 1969. A new product growth model for consumer durables. Management Sci. 15(January) 215–227.) constitutes an empirical generalization. It represents a pattern or regularity that has been shown to repeat over many new products and services in many countries and over a variety circumstances. Numerous and various applications of the model have lead to further generalizations. Modifications and extensions of the model have lead to further generalizations. In addition to the empirical generalizations that stem from the model, we discuss here some of the managerial applications of the model.

DOI: 10.1287/mksc.14.3.g79
Volume: 14 (3_supplement)
Pages: G79-G88
Language: en
Export: BibTeX
Sources: crossref