Star-Cursed Lovers: Role of Popularity Information in Online Dating

Behnaz Bojd; Hema Yoganarasimhan

doi:10.1287/mksc.2021.1301

Star-Cursed Lovers: Role of Popularity Information in Online Dating

Behnaz Bojd¹; Hema Yoganarasimhan²

¹ Paul Merage School of Business, University of California–Irvine, Irvine, California 92697; · ² Foster School of Business, University of Washington, Seattle, Washington 98195

Marketing Science 2022

This paper examines the effect of user’s popularity information on his or her demand in a mobile dating platform.

DOI: 10.1287/mksc.2021.1301
Volume: 41 (1)
Pages: 73-92
Language: en
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