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Dual Role and Product Featuring Strategy of Digital Platform

Ruitong Wang; Ye Qiu

Advanced Institute of Business, Tongji University, Shanghai 200092, China

Marketing Science 2024

This paper examines the ramification of the platform’s dual role on its featuring strategy, sellers’ pricing strategies, and consumer welfare.

DOI
10.1287/mksc.2022.0338
Volume
43 (6)
Pages
1168-1187
Language
en
Export
BibTeX
Sources
crossref openalex