← Search

Advertising and Content Creation on Digital Content Platforms

Qitian Ren

Marketing, The Chinese University of Hong Kong, Shenzhen 518172, China

Marketing Science 2024

This paper investigates the interplay between advertising and decentralized content creation on digital content platforms.

DOI
10.1287/mksc.2022.0387
Volume
43 (4)
Pages
734-750
Language
en
Export
BibTeX
Sources
crossref