Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry

Ali Umut Guler; Kanishka Misra; Vishal Singh

doi:10.1287/mksc.2022.0383

Local Market Reaction to Brand Acquisitions: Evidence from the Craft Beer Industry

Ali Umut Guler¹; Kanishka Misra²; Vishal Singh³

¹ Koç University, Istanbul 34450, Turkey; · ² Rady School of Management, University of California, San Diego, La Jolla, California 92093 · ³ Stern School of Business, New York University, New York, New York 10012

Marketing Science 2024

Fifteen percent drop in local demand observed after acquisitions of local breweries by large firms.

DOI: 10.1287/mksc.2022.0383
Volume: 43 (5)
Pages: 1102-1131
Language: en
Export: BibTeX
Sources: crossref