Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model

Ning Zhong; David A. Schweidel

doi:10.1287/mksc.2019.1212

Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model

Ning Zhong¹; David A. Schweidel²

¹ Smeal College of Business, Pennsylvania State University, University Park, Pennsylvania, 16802, · ² Goizueta Business School, Emory University, Atlanta, Georgia, 30322

Marketing Science 2020

We develop a topic model with multiple latent changepoints and demonstrate an approach to detect changes in the topics mentioned in brand-related social media posts.

DOI: 10.1287/mksc.2019.1212
Volume: 39 (4)
Pages: 827-846
Language: en
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Sources: crossref