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Large Language Models for Market Research: A Data-Augmentation Approach

Mengxin Wang¹; Dennis Zhang²; Heng Zhang³

¹ Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080; · ² Olin School of Business, Washington University in St. Louis, St. Louis, Missouri 63130 · ³ W. P. Carey School of Business, Arizona State University, Phoenix, Arizona 85069

This paper proposes a statistical data augmentation approach that efficiently integrates LLM-generated data with real data in conjoint analysis.

DOI

10.1287/mksc.2025.0009

Volume

45 (4)

Pages

728-751

Language

en

Export

BibTeX

Sources

crossref