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Rebates Offered by a Multiproduct Firm

Samir Mamadehussene

University of Texas at Dallas, Naveen Jindal School of Management, Richardson, Texas 75080

Marketing Science 2024

Whereas the literature on rebates has focused on single-product firms, this paper analyses the role of rebates offered by a multiproduct firm

DOI
10.1287/mksc.2023.1430
Volume
43 (1)
Pages
178-191
Language
en
Export
BibTeX
Sources
crossref