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Marketing Science Vol. 44 No. 5 2025

Mass Shootings and Their Impact on Retail

Khai Chiong; Seung Mok (Simon) Kim; TI Tongil Kim

Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080;

Abstract

This study quantifies the substantial economic cost of mass shootings on the U.S. retail sector using detailed debit/credit card transactions data from individual retail businesses.

DOI
10.1287/mksc.2024.0752
Volume
44
Issue
5
Pages
985-994
Language
en
Sources
crossref openalex

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