Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection

Matthias Hunold; Reinhold Kesler; Ulrich Laitenberger

doi:10.1287/mksc.2019.1167

Rankings of Online Travel Agents, Channel Pricing, and Consumer Protection

Matthias Hunold¹; Reinhold Kesler²; Ulrich Laitenberger^2,3

¹ Heinrich-Heine-Universität Düsseldorf, Düsseldorf Institute for Competition Economics, 40225 Düsseldorf, Germany; · ² Centre for European Economic Research, MaCCI Mannheim Centre for Competition and Innovation, 68161 Mannheim, Germany; · ³ Télécom ParisTech, 75013 Paris, France

Marketing Science 2020

We investigate whether online travel agents (OTAs) assign hotels worse positions in their search results if these set lower hotel prices elsewhere.

DOI: 10.1287/mksc.2019.1167
Volume: 39 (1)
Pages: 92-116
Language: en
Export: BibTeX
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