Visual Listening In: Extracting Brand Image Portrayed on Social Media

Liu Liu; Daria Dzyabura; Natalie Mizik

doi:10.1287/mksc.2020.1226

Visual Listening In: Extracting Brand Image Portrayed on Social Media

Liu Liu¹; Daria Dzyabura²; Natalie Mizik³

¹ Leeds School of Business, University of Colorado, Boulder, Colorado 80309 · ² New Economics School, Moscow 121353, Russia; · ³ Foster School of Business, University of Washington, Seattle, Washington 98195

Marketing Science 2020

A new approach for measuring consumer brand perceptions from consumer-created brand imagery via deep learning.

DOI: 10.1287/mksc.2020.1226
Volume: 39 (4)
Pages: 669-686
Language: en
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Sources: crossref