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Frontiers: The Demand for Counterfeits: A Descriptive Analysis

Nan Chen; Mengqi Xiang

Department of Information Systems and Analytics, National University of Singapore, Singapore 117417

Marketing Science 2026

This paper documents descriptively new evidence about counterfeit demand using large-scale field data.

DOI
10.1287/mksc.2025.0565
Volume
45 (4)
Pages
716-727
Language
en
Export
BibTeX
Sources
crossref