Intermediaries in the Online Advertising Market

Anna D’Annunzio; Antonio Russo

doi:10.1287/mksc.2023.1435

Intermediaries in the Online Advertising Market

Anna D’Annunzio¹; Antonio Russo²

¹ Toulouse Business School, 31068 Toulouse, France; · ² Department of Economics, University of Sheffield, Sheffield S1 4DT, United Kingdom

Marketing Science 2024

We analyze the ad tech market, investigating an intermediary’s choice to disclose information to advertisers in auctions and publishers’ outsourcing decisions.

DOI: 10.1287/mksc.2023.1435
Volume: 43 (1)
Pages: 33-53
Language: en
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Sources: crossref