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The Perils of Personalized Pricing with Network Effects

Bita Hajihashemi; Amin Sayedi; Jeffrey D. Shulman

Marketing, University of Washington, Seattle, Washington 98195

Marketing Science 2022

This research shows when, why, and how network effects can make it such that price personalization reduces profit, demand, and consumer surplus.

DOI
10.1287/mksc.2021.1323
Volume
41 (3)
Pages
477-500
Language
en
Export
BibTeX
Sources
crossref