Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network

Justin Huang; Rupali Kaul; Sridhar Narayanan

doi:10.1287/mksc.2023.0547

Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network

Justin Huang¹; Rupali Kaul²; Sridhar Narayanan³

¹ Marketing, University of Michigan, Ann Arbor, Michigan 48108 · ² Marketing, INSEAD, 77300 Fontainebleau, France · ³ Marketing, Stanford University, Stanford, California 94305

Marketing Science 2026

Using a field experiment on a social network and machine learning methods, we investigate whether artists create more novel content after getting attention and recognition.

DOI: 10.1287/mksc.2023.0547
Volume: 45 (2)
Pages: 335-358
Language: en
Export: BibTeX
Sources: crossref