No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising

Indranil Goswami; Oleg Urminsky

doi:10.1287/mksc.2020.1252

No Substitute for the Real Thing: The Importance of In-Context Field Experiments in Fundraising

Indranil Goswami¹; Oleg Urminsky²

¹ School of Management, State University of New York at Buffalo, Buffalo, New York 14260 · ² Booth School of Business, University of Chicago, Chicago, Illinois 60637

Marketing Science 2020

This paper is an empirical case study of fundraising decisions that examines the adequacy of various sources of guidance and demonstrates the unique importance of in-context field experiments.

DOI: 10.1287/mksc.2020.1252
Volume: 39 (6)
Pages: 1052-1070
Language: en
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