Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases

Xueming Luo; Siliang Tong; Zheng Fang; Zhe Qu

doi:10.1287/mksc.2019.1192

Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases

Xueming Luo¹; Siliang Tong²; Zheng Fang³; Zhe Qu⁴

¹ Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122 · ² Fox School of Business, Temple University, Philadelphia, Pennsylvania, 19076; · ³ Sichuan University, 610017 Chengdu, Sichuan, China; · ⁴ Fudan University, 20043 Shanghai, China

Marketing Science 2019

DOI: 10.1287/mksc.2019.1192
Language: en
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Sources: crossref